The Calgary Stampede has ACCEPTED me on the list of exhibitors for the Greatest Outdoor Show on Earth. It is wonderful to know that my brand qualifies at such a large and well known event.
However, I have decided that I want to concentrate on my clients and due to booking conflicts and horse shows that week, I feel that it's better to support my current clients.
Also, after much thinking over the past few weeks, I am a believer that by starting off at smaller shows, it will help get me organized for the larger ones and it will also allow me to see what ultimately attracts people into my booth. As much as I love envisioning the big picture, I just can't look too far ahead too soon.
So I'm going to continue to build my brand to another level before I reach a show in the magnitude of the Calgary Stampede, as I want to go in making the most impact imaginable.
Decision making will always be one of the most difficult tasks in entrepreneurship and I am just going with my gut feeling. Short term sacrifice, long term reward.