Here is the second short marketing video from this past weekend's Chucks & Chariots event at the Millarville Racetrack. Make sure your volume is up.
Here is the first of two very quick teaser marketing videos that I did for the Millarville Agricultural Society this past weekend for their Chucks & Chariots event.
Hopefully this gives you an idea what I can do working on tight budgets, for promoting Equine Shows, events, and literally anything in the Equestrian world.
CBC is interested in learning more about me and what I have to say.
Not too long ago I submitted my pitch for a short documentary idea that I have in mind and would one day love to put it into action. And what I mean by putting it into action is, sharing my pitch with one of the largest public television and radio broadcasters in Canada, in hopes of having my production funded by them and aired on their network. Yes, a very similar business practice to something you would see on the Apprentice TV show (when it was on).
Remember my post from a few weeks back inquiring about any parents out there, who have children that speak English as a second language? Well here is where you can start to connect the dots.
I have (what I believe to be) a remarkable and impactful story in mind, that I have no doubt that it would deeply connect with thousands (if not millions) of Canadians across Canada. Not just with horse lovers and owners, but well outside the horse world appealing to any animal lovers in general and people from all generations and walks of life, with a strong presence on multiculturalism.
Though I must say that this is just one conversation that I've had with CBC, and perhaps it's the ice breaker to get my foot in the door as an Independent Producer for the Canadian Broadcasting Corporation. All I know is, having worked in live TV before, it is often a very lengthy process to get your ideas listened to, in an attempt to have it supported, bought, and your production aired on a national network.
No matter how I spin this, it's a pleasing start.
Video Marketing. I don't know of a single individual who runs a business who does not see the cost-to-benefit in using video to advertise their brand.
As simple logic's go, the bigger the budget, the more you can do with your product. The higher the production value, the higher the cost.
Just because someone would love to have professional videos done to show their products and services, doesn't always mean that they have the funds to hire a professional who specializes in video production, such as myself.
This is where I work with budgets. This week I will be filming a short teaser video for a local association in the Western world, who is on a tight budget and next week I will be showing what I can do working with a super tight budget.
Click HERE to read the article.
I feel that it's time to reveal one thing that very few people know about me. My background and experience is actually primarily in video work, not photography. The experience that I've had throughout my career in photography is minuscule compared to the video side. I've always considered videography to be my #1 talent and photography #2.
It's when I stepped into the Equestrian world is when I had to flip things around temporarily and focus much more on photos because I knew that's where the bigger market was.
However, I am continuously bringing in my video works to show the significant impact that video can have on anyone's business and why video is the number one form of media today and it will only get more substantial as time goes on. Big or small, any business in the Equestrian world - entrepreneurs, clinicians, trainers, farriers, barn owners, farmers, veterinarians, therapists, breeders, show venues, the list goes on and on - video benefits everyone.
This is perhaps my favorite picture from my behind the scenes video. I love them all but I used this specific image to set the scene, when going from reality from inside the barn to a memory. As soon as I stepped into this barn, I immediately knew that this was going to be a powerful moment in my video, because what I saw in this very moment looked like a painting.
Then at the very end of the video, I do the reverse, I go back in time to the very start of the session, except this time I go from a memory (and a slightly different one at that) back to reality. But this time, I get more creative by having that view outside the barn door turn into a mirror reflecting what I am doing (taking pictures), before the camera shuts off, the end.
It's these little bits of attention to detail that make videography so much fun and why I've always had such a deep passion for film making. Creating videos is essentially a series of moving images, which allows you to tell your stories on a much more intimate level than pictures.
Here is my video piece that I've had on my list to do for several months, it was a big one but it sure feels wonderful to finally get it done.
Endings, oh yes endings, my favorite part of videos right next to the intro. If you don't quite understand the ending on this one, I will explain it but I feel that it's pretty easy to understand.
I wouldn't have been able to do this without the help from others.
Thanks to Bethany Van Hierden for filming it, you did a great job. I sat down with Bethany, told her exactly what I needed from her and my message that I wanted to say in the video.
Thank you to Taha Ahmad for filming my narrative, well done! Talented young man who I am really enjoying teaching and working with.
Thank you to Julie Bland for showing me this location.
And finally thank you to Kim Berti, her husband Ron and of course their star Whiddy for being in the video. Kim, you have such a photogenic boy.
I story boarded it, put it all together and edited it. Shooting video is fun and very detail orientated but the editing aspect is always the most challenging component of video creation.
Make sure your volume is up. Otherwise, enjoy!
You may also watch the video by clicking HERE.
One of the many components that I can do in my Equine Videography service is quick intros, and I'm not talking about standard ones but animated ones, either as part of a promotional or documentary video or just standalone. Here is one that I did for Mill Iron Livestock for Jaguarr's dam who won at last year's NFR show.
Make sure to turn your volume up.