For the Millarville Races on Canada Day (July 1st), I will no longer be photographing the event, instead I will be filming it.
And what I mean by filming is not a straight forward video of all the races from start to finish of me just panning the camera back and forth, but rather a short documentary shot in the format of what you would see in a movie trailer, just longer.
Movie trailers are so effective because they suck you in. They keep you on the edge of your seat, they get you excited - they immediately draw emotion. That is exactly what I have planned with this video. I will portray the intensity of horse racing, the emotions that it creates and the energy that an event like this provides. It's going to be moving, it's going to be full of emotion and it's going to draw you in. Even though I have yet to start, I already know how I want the finished product to look.
Why the switch? It's simple. You all have already seen what I am capable of in terms of photographing an event like this both on and off the track (example: Dubai World Cup) but nobody has seen what I can do on the video side at such an event and this is a core component of my business that I've been wanting to exploit. Pictures are great and all but video is something else, as it is far more engaging and more powerful.
I will still have one of my picture cameras with me to take a few pictures here and there, but there won't be many, as my primary focus will be video. I can't wait for this!
Cassidy Meston will be assisting me for the day as the extra set of hands will be much needed.